Privacy Policy

Effective date: 2025-06-16

Updated date: 2025-06-16

Introduction

Öga Tanke Hand AB (“we,” “our,” or “us”) operates the website https://ögatankehand.se (the “Service”). This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service.

About us

Öga Tanke Hand is a product making studio based in Stockholm with an international practice in innovation, strategy and design. We respect your privacy and are committed to protecting your personal data.

What personal data we collect and why we collect it

Automatically collected information

We use GoatCounter, a privacy-friendly web analytics tool, to understand how our website is used. GoatCounter collects:

  • Page views and referrer information
  • General browser information (browser type, screen size)
  • Approximate location (country/region level only)

GoatCounter does not:

  • Use cookies or tracking technologies
  • Track users with unique identifiers
  • Store personal data or create user profiles
  • Require GDPR consent notices due to its privacy-focused approach

This analytics data helps us improve our website and understand our audience without compromising your privacy.

Read GoatCounter’s privacy policy here: https://www.goatcounter.com/help/privacy

Contact form

When you contact us through our website, we may collect:

  • Your name
  • Email address
  • Message content
  • Any other information you voluntarily provide

hCaptcha

We use the hCaptcha security service (hereinafter “hCaptcha”) on our website, in order to prevent spam through the contact form. This service is provided by Intuition Machines, Inc., a Delaware US Corporation (“IMI”). hCaptcha is used to check whether user actions on our online service (such as submitting a login or contact form) meet our security requirements. To do this, hCaptcha analyzes the behavior of the website or mobile app visitor based on various characteristics. This analysis starts automatically as soon as the website or mobile app visitor enters a part of the website or app with hCaptcha enabled. For the analysis, hCaptcha evaluates various information (e.g. IP address, how long the visitor has been on the website or app, or mouse movements made by the user). The data collected during the analysis will be forwarded to IMI. hCaptcha analysis in the “invisible mode” may take place completely in the background. Website or app visitors are not advised that such an analysis is taking place if the user is not shown a challenge. Data processing is based on Art. 6(1)(b) of the GDPR: the processing of personal data is necessary for the performance of a contract to which the website visitor is party (for example, the website terms) or in order to take steps at the request of the website visitor prior to entering into a contract. Our online service (including our website, mobile apps, and any other apps or other forms of access offered by us) needs to ensure that it is interacting with a human, not a bot, and that activities performed by the user are not related to fraud or abuse. In addition, processing may also be based on Art. 6(1)(f) of the GDPR: our online service has a legitimate interest in protecting the service from abusive automated crawling, spam, and other forms of abuse that can harm our service or other users of our service. IMI acts as a “data processor” acting on behalf of its customers as defined under the GDPR, and a “service provider” for the purposes of the California Consumer Privacy Act (CCPA). For more information about hCaptcha’s privacy policy and terms of use, please visit the following links:
https://www.hcaptcha.com/privacy and https://www.hcaptcha.com/terms

How we use your information

We use the information you provide to:

  • Respond to your inquiries and messages
  • Communicate about our services
  • Provide customer support
  • Improve our services based on your feedback

Legal basis for processing (GDPR)

Under the General Data Protection Regulation (GDPR), our legal basis for processing your personal data includes:

  • Consent: When you contact us voluntarily
  • Legitimate interests: To respond to inquiries and provide our services

Data sharing and disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties, except:

  • With your explicit consent
  • To comply with legal obligations
  • To protect our rights and safety

Data retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics data is retained by GoatCounter according to their retention policy.

Your rights under GDPR

As a data subject, you have the following rights:

  • Access: Request copies of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your personal data
  • Portability: Request transfer of your data
  • Objection: Object to processing of your personal data
  • Restriction: Request restriction of processing

To exercise these rights, please contact us using the information provided below.

Data security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

International data transfers

As we operate internationally, your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). We ensure appropriate safeguards are in place for such transfers.

Cookies

Our website does not use cookies, however hCaptcha may use them – see above.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Changes to this Privacy policy

We may update this Privacy policy from time to time. We will notify you of any changes by posting the new Privacy policy on this page and updating the “Last updated” date.

Contact Us

If you have any questions about this Privacy policy or wish to exercise your data protection rights, please contact us:

Öga Tanke Hand AB
Stockholm, Sweden
Email: info@ögatankehand.se
Website: https://ögatankehand.se

Supervisory authority

If you believe we have not adequately addressed your concerns, you have the right to lodge a complaint with the Swedish Data Protection Authority (Integritetsskyddsmyndigheten):

Website: imy.se
Email: imy@imy.se
Phone: +46 8 657 61 00